Week 5

The Future of Fads

Cummings, Carrie. “Infographic: What Consumers Want Most in an Online Shopping Experience.” AdWeek. Adweek, 13 Nov. 2016. Web. 15 Nov. 2016.

Hyder, Shama. “Selling on Social? Four Ways Small Business Owners and Franchisees Can Use Social to Boost Sales.” Forbes.com. Forbes, 13 Nov. 2016. Web. 15 Nov. 2016.

Pedroni, Marco. ““Stumbling on the Heels of My Blog”: Career, Forms of Capital, and Strategies in the (Sub)Field of Fashion Blogging.” Jour Dres Bod Cul Fashion Theory: The Journal of Dress, Body & Culture 19.2 (2015): 179-200. Web.


Get With the Trends

Ahmad, Nawaz. Ashiq, Rubab. & Salman, Atif. “The Impact of Social Media on Fashion Industry: Empirical Investigation from Karachiites.” Journal of Resources Development and Management, Vo. 7, 2015. 

Hope, Katie. “How Social Media is Transforming the Fashion Industry.” BBC News. 5 February, 2016.

“Is social media transforming the fashion industry?” Onlineinfluence.net, 10 August, 2016. Web. 


Just the Beginning

Bushak, Lecia. “History of Body Image in America: How the ‘Ideal’ Female and Male Body Has Changed Over Time.” Medical Daily. November 6, 2015. 

Roderick, Leonie. “How fashion brands are taking Instagram from gimmick to strategic.” Marketing Week.  February 17, 2016.

Sharma, Sourabh. “Beauty Under the Influence.” Global Cosemetic Industry. September 1, 2016.


Looking Back and Moving Forward

Alter, Nicole. “Four Ways Instagram is Redefining the Fashion Industry.” Launchmetrics, 21 June 2016.

DeMers, Jayson. “7 Social Media marketing trends that will dominate 2017.” Forbes, 10 Nov. 2016.

Xu et al. “Who creates Trends in Online Social Media: The Crowd or Opinion Leaders?” Journal of Computer-Mediated Communication, No. 21, 2016.

“5 Fashion & Social Media Trends for 2016.” Deca Direct, 15 Mar. 2016.


Surviving Means Staying Connected

Heine, Christopher. “How Nike is Beating Brands Like Apple and Adidas at Twitter Customer Care.” Ad Week, 17 Oct. 2016.

Holt, Douglas. “Branding in the Age of Social Media.” Harvard Business Review, March 2016.

Swant, Marty. “Instagram is Letting Brands Test Taggable, Buyable Products in Photos.” Ad Week, 1 Nov. 2016.