Week 4

Age Is But a Number

Baldwin, Kristen “Boomers vs. Millennials [Infographic].” DMN3, 29 April 2015. Web.

Jayson DeMers. “7 Ways To Target Millennials Through Content Marketing.” Forbes, 27 June 2016. Web. 

Lockard, Pamela. “The Truth About Baby Boomers and Social Media.” DMN3, 1 July 2015. Web. 

“The Older Generation is Catching on, Catching Up.”Spectrum High Net Worth Advisor Insights, Vol. 12, Issue 9, pp. 2-5, September 2016.

Cheap Chic, High Demand

Beltrone, Gabriel. “Forever 21 Unveils a Giant, Crazy Machine that Recreates Your Instagram Photos in Thread.” Ad Week, 22 July 2015.

“Graphic Goddess: Olivia Culpo’s Black and White Wrap Skirt and Jacket Look for Less.” The Budget Babe, 30 Nov. 2016.

Joint Economic Committee. “The Economic Impact of the Fashion Industry.” US Congress, 6 Feb. 2016.

The Gender of Social Media

Halliday, Sandra. “Gender Neutrality, Insta-Fashion: Why Gucci and Burberry Are Splintering the Catwalk.” Campaign Live, 8 April 2016.

Hollis, Nigel. “Crowd-culture changes the rules of social marketing… or does it?” M&M Global, 31 March 2016.

Holt, Douglas. “Branding in the Age of Social Media.” Harvard Business Review, March 2016.

Vermeren, Iris. “Men vs. Women: Who is more active on social media?” Brandwatch.com, 28 Jan. 2015.

Hourglass Figure No More 

“How Nike Uses Social Media.” Link Humans.

Maheshwari, Sapna. “Aerie’s Body Positive Message Sent Sales Skyrocketing.” Buzzfeed News, 8 Mar. 2016.

Mueller, Claudia & Wolny, Julia. “Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms.” Journal of Marketing Management (2013), Vol. 29, Nos. 5-6. 562-583.

Social Media Demands Models of Color

Covarrubias et al. ““Frozen in Time”: The Impact of Native American Media Representations on Identity and Self-Understanding.” Journal of Social Issues71.1 (2015): 39-53. Web.

Giordonello, Thomas. “TheFashionSpot’s Fall 2016 Season Diversity Report: Despite Gains, Runways Were Less Than 25% Diverse.” Business Wire, 16 Mar. 2016. Web. 02 Nov. 2016.

Monllos, Kristina. “How DeRay Mckesson Turned Social Media Into a Powerful Tool for Social Justice And Harnessed Twitter to Grow the Black Lives Matter Movement.” AdWeek. Adweek, 30 Oct. 2016. Web. 1 Nov. 2016.