Week 3

Are You #livewatching?

Aiello et al. “Social Media Marketing Efforts of Luxury Brands: Influence on Brand Equity and Consumer Behavior.” Journal of Business Research 69.12 (2015): 5833-841. Web.

Hope, Katie. “How Social Media is Transforming the Fashion Industry.” BBC News. 5 February, 2016.  

“Infographic: Here’s How Much Engagement Brands Got From Back-to-School Social Posts.” AdWeek. Adweek, 18 Sept. 2016. Web. 25 Oct. 2016.

Leone, Daneila. “Luxury Industry Facing the Millennials Opportunity – Upfluence.” Upfluence. Upfluence, 06 Dec. 2015. Web. 25 Oct. 2016.



Cupac, Natalie. “Michael Kors Changing the Way We Use Social Media.” Fashion Industry Broadcast, 8 June 2016.

Molvar, Kari. “Model Beauty Secrets, From a New York Fashion Week Newcomer.” NY Times, 14 Sept. 2016.

Pathak, Shareen. “Luxury Brands on Snapchat? Why Michael Kors is Taking the Plunge.” Digiday, 19 Feb. 2015.

Swant, Marty. “Michael Kors Bet Big on Instagram Marquee Ads, and It’s Paying Off.” Ad Week, 8 Dec. 2015.

Klein, Kendyl. “Why Don’t I Look Like Her? The Impact of Social Media on Female Body Image.” CMC Senior Theses. 2 Dec. 2013.


Just App It

Kumar Singhal, Tarun. “Impact of Social Media Expressions on Engagement and Trust of Customers.” Amity Business Review, Vol. 17, No. 2, July – December, 2016

Lauchlan, Stuart. “Nike’s digital innovation boosts female customer engagement.” Diginomica, 1 July 2015. Web. 

Sahil, Patel. “With 8.6 million followers, Nike’s Jordan Brand is a slam dunk on Instagram.” Digiday, 8 August 2016. Web. 


Lessons From #MyCalvins

Camacho, Jake. “The Most Successful Hashtag Campaigns Ever and Why They Worked.” Business 2 Community, 27 Dec. 2015.

Fumo, Nicola. “Unpacking Calvin Klein’s Wildly Successful #MyCalvins Campaign.” Racked.com, 15 Oct. 2015.

Kamphampati, Subbarao et al. “Trending Chic: Analyzing the Influence of Social Media on Fashion Brands.” Cornell University Library. arXiv, 8 Mar. 2016.


What’s H(app)ening with Louis Vuitton? 

Gheisary, Esmira. “Should the Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding.” Proceedings for the Northeast Region Decision Sciences Institute (NEDSI). 1 January, 2015.

Ghosh, Deepanjana. “Louis Vuitton Enhanced Brand Presence Via Social Media Channels.” Digital Vidya, 6 April 2016.

Hsu, Tina. “Why Influencer Marketing With Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing.” Keyhole.co, 10 Nov. 2015.