Week 2

Capitalizing on Social Media Idols

Lueck, Jennifer Anette. “Friend-zone with benefits: The parasocial advertising of Kim Kardashian.” Journal of Marketing Communication, Vol. 21, No. 2, 2015, pp. 91-109.

Olenski, Steve. “How Brands Should Use Celebrities for Endorsements.” Forbes, 20 July 2016.

 


Celebrity Benefits: Accessibility and Trust 

Chin et al. “Determinants of the Effectiveness of Celebrity Endorsement in Advertising.” The Journal of Developing Areas, Volume 50, No. 5, 525-536, 05 May, 2016.

Oster, Erik. “Diesel Picks Anomaly to Help ‘Transcend Fashion’ With Campaign Set to Launch Early Next Year.” AdWeek. AdWeek, 12 Oct. 2016. Web. 19 Oct. 2016.

Stanford, Veronica. “A Brief Look at the Power of Celebrities in Fashion Branding.” Fashion Journal. Fashion Journal, 10 Oct. 2016. Web. 19 Oct. 2016

 


Imitation: The Biggest Form of Flattery

Agrawal, AJ. “Dress Designer Uses Celebrity Endorsements to Boost Brand.” INC. 13 January, 2016.

Chris Hackley & Rungpaka Amy Hackley “Marketing and the cultural production of celebrity in the era of media convergence” Journal of Marketing Management, vol.31, nos.5-6, 2015, pp. 461-477Agrawal, AJ. “Dress Designer Uses Celebrity Endorsements to Boost Brand” Inc., 13 Jan. 2016. Web. 

Heine, Christopher. “Selena Gomez’s Social Media Posts Are Evidently Worth $550,000 Apiece” Adweek, 19 July 2016. Web. 

 


Professional Athletes: The New Fashion Icons

Adams, Dan. “UGG Hoping Tom Brady Draws Men to Market.” Boston Globe, 4 Sept 2012.

Bradic, Lily. “Celebrity Endorsements On Social Media Are Driving Sales And Winning Over Fans.” Social Media Week, 30 Sep 2015.

Kauffman, Erika. “How Social Media is Revolutionizing Fashion Retail.” 5W Public Relations, June 2015.

Lauer, Caleb. “Brands: How Fashion Can Define or Redefine an Athlete.” Pro Player Insiders, 13 May 2014.

Lauer, Caleb. “Top Five Fashion Lines of Professional Athletes.” Pro Player Insiders, 3 June 2014.

Olenski, Steve. “How Brands Should Use Celebrities for Endorsements.” Forbes, 20 July 2016.

Sager, Ryan. “Do Celebrity Endorsements Work?” Market Watch, 21 March 2011.


Walking, Talking Advertisements

Agrawal, AJ. “Dress Designer Uses Celebrity Endorsements to Boost Brand.” INC. 13 January, 2016. 

Chin et al. “Determinants of the Effectiveness of Celebrity Endorsement in Advertising.” The Journal of Developing Areas, Volume 50, No. 5, 525-536, 05 May, 2016.

Hope, Katie. “How Social Media is Transforming the Fashion Industry.” BBC News. 5 February, 2016.  

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