Over the past few weeks the way fashion industries use social media outlets has been dissected. From celebrity endorsements to the world’s most renowned designers, a conclusion has been made: Twitter, Facebook, Instagram and Snapchat are the reason audiences feel inspired to purchase your product. In a world where millennials are taking over, fashion industries are constantly striving to reach audiences of all demographics. Not only are we able to scroll, text and swipe with the touch of a finger, but we can watch and live stream, too. Everything is given to us right in the palm of our hands through our electronic devices and social media profiles.
We live in a world where celebrities are idolized and followed on every social media account possible. Who knew that “Keeping up with the Kardashians” would not just be a famous reality TV show, but instead literally mean keeping up with Kylie. Millennials want to be the first to comment, repost, favorite and purchase Kylie Jenner’s new makeup line right off of her Instagram photo within seconds of her post. Social media has given one of Kylie’s 78.7 million followers on Instagram a whole knew meaning. Audiences feel connected and involved like never before. Fifteen years ago, who would have predicted that professional athletes such as Tom Brady and David Beckham would be the faces of UGG and H&M? We live in a society that loves to watch professional athletes on the field as much as we do on the billboards. How are long-time, brand-name designers adapting to the social media culture? A hashtag like “#InstaKors” seems to do the trick.
Our century is surviving through the ability to stay connected. Individuals are a tweet away from the newest trend. This is creating new reputations for the fashion industry and allows them to reach constituent groups with a different outlet, creating a whole new era.