In the past, fashion would strictly use white people in ads. There was no diversity in social media and the industry only portrayed whites. Racial tension increased due to only white models being portrayed within the fashion industry, and a bigger divide between the races was created. Now, fashion companies have incorporated more diverse models into their media and campaigns. The fashion industry uses social media as an outlet to incorporate different races into the industry and are now able to reach out to new audiences. The effect of this allowed for a greater following as well as more consumers interested in certain fashion brands. There have been fashion campaigns such as TotallyHer that gives females the opportunity to look at certain companies who offer more opportunities to women in the fashion industry as well as reaching different races. This site allows users to learn more about how different fashion groups are trying to use more non caucasion models.
Designer Zac Posen started using models of color to show-off certain collections he designed. Consumers are able to see that Posen is using different models to embrace his collection and that will paint the brand in a positive light.
Unfortunately, stereotypes are heavily portrayed when depicting native americans on social media. The fashion industry uses stereotypes which limits racial groups and encourages them to conform to fit into the ideals of today’s fashion culture. It doesn’t help that there has been so much racial tension in the past couple of years, only creating a bigger racial gap. There has been progress in the right direction, but it isn’t enough.
The use of social media is fast and effective and quickens the pace of impact. Social media is the best place to campaign for diversity in the fashion industry and has the ability to reach many different constituent groups.
By: Corinne Schmidt